Several people at Marvel and Sony are having a serious case of the Mondays this morning, after the “Spider-Man: No Way Home” trailer popped up on the r/marvelstudios subreddit Sunday evening.
We won’t have any spoilers for the trailer if you’re waiting for the HD version (and we don’t blame you), so read on without fear.
The quality of the trailer is…not great. It’s the ultimate leak; a phone recording a phone, recording a phone, recording the trailer (possibly from a remote server, since it buffers a few times). But it’s enough to understand basically what’s happening, get some confirmed reveals, and likely enrage Kevin Feige and company.
So how did it get out? Like just about all screeners, the trailer has watermarks, the most prominent being the name of a visual effects professional whose LinkedIn indicates they live and work in Canada.
This makes a lot of sense, because many of the effects — New York City, Spidey’s suit, etc – haven’t been completed. The VFX producer’s IMDB includes work on “Thor: Ragnarok,” “Edge of Tomorrow,” and “The Conjuring 2: The Devil Made Me Do It.” It’s unlikely someone with that kind of depth in the industry would sacrifice their career for internet points, and there’s a lot of speculation that it’s a work from home gone wrong: parent is working on much-hyped trailer, their kid records it with their phone while parent is in the bathroom or otherwise indisposed, posts it on Instagram (some have suggested that one of the recordings is an Instagram story), others record it, and it ends up on the internet.
That would certainly be a bad scenario for the VFX professional whose name is watermarked on the trailer. But there’s also the matter of a serious watermark. This one is of a superhero/comic book podcaster, who suddenly deleted their Twitter account shortly after the leak.
It’s unclear why this person’s name and publication are watermarked as well, since watermarks are meant to track leaks to individuals. It’s possible this podcaster hot their hands on the VFX pro’s copy of the trailer, watermarked it on their own the way outlets sometimes do to prevent others from claiming they got the scoop (oh, the irony), then realized the massive litigation resources of the House of M(ouse).
At the time we’re writing, the VFX producer’s professional life is almost certainly hell. They’re likely meeting with a lot of executives and lawyers they never wanted to meet right now, if not last night. But remember, they’re likely a victim, and not the equivalent of “Avengers: Infinity War” leaker u/salmonsole.
If you have any information on just how this leak happened, get in touch with us. Wed love to talk to you and figure out where this went from private screening to viral sensation.